Monday, April 5, 2010

Posting my first items on Etsy

My goal was to have my Etsy shop up and running by the end of the week.


So Saturday evening, at about 11 p.m., I posted my first item. I had time to post some basic shop policies, but decided that I would have to leave a shop announcement and a profile until later.

And so, my first item, a 4 pack of pastel origami flower cards:


My decisions:

The item title: Pastel origami flower note cards - set of 4

I tried to be descriptive and also incorporate SEO principles for Etsy titles, so that my cards will show up in search results.

The description: I tried to have a more titled description that would show up in Google, and then give more details (size of card, matching envelope, background to creating the cards, etc.)

Cost: I spend 30 minutes browsing cards, trying to look at the prices of users who successfully sell their cards. I decided for a fancy 4 pack to sell it for $10.00 and to sell an individual card for $3.00 or $3.50, depending on the cost of the card.

Photos: For a 4 pack of cards, the limit of 5 photos is perfect--one that shows all the cards next to each other, one of the card pack (with the packaging), and one of each of the other cards.


I had troubles setting up a homemade light box (as you'll see, I didn't manage to make it work properly). So the photos look better than if I had just taken them, but not as good as light box normally looks. But I can sub out the photos later... I will figure out how to make them look better!

Reflection:

I've posted 5 more origami card sets in the past 2 days, and posting the first item is definitely the hardest. It was a relief to get an item up and to meet my goal. And I think it's better to get started and keep refining my process than to keep pushing it off until I feel truly ready (which could take forever). So the journey has really begun.

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